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Business terms and abbreviations explained

The vocabulary a meeting assumes you already have, whichever industry you have just joined.

A laptop showing a rising bar chart, a notebook and pen, a cup of coffee and sticky notes
Word Meaning
B2B Business to business
B2C Business to consumer
ROI Return on investment
KPI Key performance indicator
CTA Call to action
CRM Customer relationship mgmt
SLA Service level agreement
SOW Statement of work
RFP Request for proposal
CAC Customer acquisition cost
LTV Lifetime value
ARR Annual recurring revenue
MRR Monthly recurring revenue
SEO Search engine optimization
SEM Search engine marketing
MVP Minimum viable product
USP Unique selling proposition
EBITDA Earnings before interest, taxes, depreciation, and amortization
CAPEX Capital expenditure
OPEX Operating expenditure
P&L Profit and loss
M&A Mergers and acquisitions
IPO Initial public offering
NDA Nondisclosure agreement
HQ Headquarters
FYI For your information
ETA Estimated time of arrival
COB Close of business
EOD End of day
OOO Out of office
ASAP As soon as possible
TBD To be determined
SWOT Strengths, weaknesses, opportunities, and threats
CEO Chief executive officer
CFO Chief financial officer
CTO Chief technology officer
CMO Chief marketing officer
COO Chief operating officer
MoM Month over month
YoY Year over year
QoQ Quarter over quarter
SMB Small and medium business
SME Subject matter expert
B2G Business to government
B2E Business to employee
B2B2C Business to business to consumer
HR Human resources
PR Public relations
R&D Research and development
TAM Total addressable market

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